Privacy Policy
Last updated: January 2026
1. Information We Collect
We may collect the following types of personal information when you use birminghamcityradio.co.uk:
- Contact information such as name and email address if you subscribe or contact us
- Technical data including IP address, browser type, device identifier, and approximate location
- Usage data such as pages visited, time spent, referral source, and click behaviour
- Cookie data as described in Section 3
2. How We Use Information
We use the information we collect to:
- Analyse website traffic and user behaviour through analytics services
- Track affiliate referrals and commissions from linked casino operators
- Improve our content, layout, and user experience
- Respond to enquiries and provide requested information
Our legal bases under UK GDPR include legitimate interests (analytics and affiliate tracking) and consent where required (e.g. non-essential cookies).
3. Cookie Policy
We use cookies and similar technologies. Types include:
- Essential cookies: necessary for site functionality
- Analytics cookies: to understand how visitors use the site
- Affiliate tracking cookies: to record clicks to third-party casino sites
- Preference cookies: to remember your settings
You can opt out of non-essential cookies via our cookie banner or by adjusting your browser settings. Disabling certain cookies may affect affiliate tracking and site features.
4. Third-Party Links
Our website contains links to third-party casino and affiliate websites. We are not responsible for the privacy practices, content, or data handling of those external sites. We encourage you to read their privacy policies before providing any personal information. This Privacy Policy applies solely to birminghamcityradio.co.uk.
5. Your Rights
Depending on your location and applicable law, you may have the following rights:
- UK and EU (UK GDPR/GDPR): right to access, rectification, erasure, restriction, portability, object, and rights related to automated decision-making
- US (e.g. CCPA/CPRA for California residents): right to know, delete, opt-out of sale/sharing, and non-discrimination
To exercise any of these rights, contact us using the details in Section 7. We may need to verify your identity.
6. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes described in this policy, including legal, accounting, or reporting requirements. Affiliate tracking data is typically retained for up to 24 months, after which it is anonymised or deleted. Contact data may be kept until you withdraw consent or request deletion.
7. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please email us at [email protected].